The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

★★★★★ 4.6 52 reviews

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Management number 233638628 Release Date 2026/06/27 List Price US$3.48 Model Number 233638628
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"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred reviewNot long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think. Read more

ASIN B004J35KQI
XRay Not Enabled
ISBN13 978-0393080797
Edition Reprint
Language English
File size 741 KB
Page Flip Enabled
Publisher W. W. Norton & Company
Word Wise Enabled
Print length 385 pages
Accessibility Learn more
Screen Reader Supported
Publication date March 5, 2012
Enhanced typesetting Enabled

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